Stakeholder Profiles

Client

NZ Transport Agency

Key skills

• User Profiles

• Qualitative Research

• Facilitation

The challenge

Communicate the different characteristics of stakeholders within the rail sector ranging from hobby enthusiasts to large freight and passenger operators for better stakeholder management.

The approach

We worked closely with the Rail Safety team to understand their needs and the key information that they needed to be communicated. We developed these profiles in an iterative fashion getting regular feedback until we were sure that we were in a position to create a higher fidelity version.

The outcome

We developed two-page profiles that communicated key stakeholder information in a graphic way. These are now a key tool for planning, training and problem solving for the team.

Highlights

Understanding the challenges of regulation with a diverse group of stakeholders

Key collaborators

Rob Gould, Manager Rail Licensing NZTA

Dan Whiting - Service Design

Ethan Amundsen - Graphic Design